I’m thrilled to announce my promotion to Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association, and Specialty Vehicle Institute of America.
This milestone fuels my passion for connecting people with the powersports industry through meaningful communication and safety education.
My journalism career spans over nearly two decades, starting as a copy editor at New York Newsday to seven years at The Baltimore Sun, then a decade at USA TODAY, where I was a night editor and Front Page editor.
This foundation in journalism provided the editorial expertise and deadline-driven mindset that became invaluable when I transitioned into powersports communications.
Over the years, I’ve applied these skills to expand national media outreach for powersports (motorcycles, ATVs, and side-by-sides) while shaping public-facing campaigns that elevate awareness on the importance of proper training and responsible riding and driving.
As a certified MSF RiderCoach, DirtBike School Coach, ATV Safety Institute Instructor, and ROHVA DriverCoach, I’ve introduced many media and influencers to the joy of powersports.
In mid-2025, I took on a greater leadership role to ensure communications continuity across MIC, MSF, ROHVA, and SVIA.
This transition allows me to unite nearly a decade of experience in telling the story of motorcycling to millions while leading media and influencer rides to teach people to ride the right way.
As Christy LaCurelle, President and CEO of the MIC, MSF, ROHVA, and SVIA, noted:
“Andria brings clarity, strategy, and a rider-first perspective to everything she does. She’s been key in shaping our communication with the industry, members, and the public. Her insight and leadership are invaluable as we grow and evolve. For nearly a decade, she’s helped tell the story of motorcycling to millions, worked with journalists and influencers, and led media and influencer rides to promote safe riding. Her impact on the industry and our associations has been tremendous.”
This promotion is an opportunity to advance my mission: helping people discover the joys of powersports through proper safety, education, and training.
I’m grateful for the opportunities I’ve had and am excited to continue serving the powersports community through effective communication, education, and advocacy.
Read the full announcement here.
Thanks to Nick Gray, Patron View, and his team for helping me build this site.
