I’m thrilled to announce my promotion to Vice President of Communications for the Motorcycle Industry Council, Motorcycle Safety Foundation, Recreational Off-Highway Vehicle Association, and Specialty Vehicle Institute of America.
This milestone fuels my passion for connecting people with the powersports industry through meaningful communication and safety education.
My Journey in Journalism
My journalism career spans over two decades, from starting as a Copy Editor at New York Newsday to spending seven years at The Baltimore Sun and a decade at USA TODAY, where I served as both Night Editor and Front Page Editor.
This foundation in traditional journalism provided the editorial expertise and deadline-driven mindset that became invaluable when I transitioned into powersports communications.
Over the past 8 years, I’ve applied these skills to expand national media outreach for powersports while shaping public-facing campaigns that elevate awareness around motorcycling, ATV, and side-by-side safety.
Building Connections
As a certified MSF RiderCoach, DirtBike School Coach, ATV Safety Institute Instructor, and ROHVA DriverCoach, I’ve introduced countless riders to powersports through training events and media rides.
These certifications reflect my commitment to ensuring everyone discovers motorcycling, ATVs, or side-by-sides with proper knowledge and safety awareness.
Expanding Media Outreach and Campaigns
I’ve built strong relationships with journalists, influencers, and industry leaders while producing video content, leading live TV appearances, and driving major campaigns.
This work reinforces my belief that effective communication requires technical knowledge and genuine enthusiasm for the riding experience.
Stepping Into Leadership
In late 2024, I took on a leadership role to ensure communications continuity across MIC, MSF, ROHVA, and SVIA.
This transition allows me to unite nearly a decade of experience in telling the story of motorcycling to millions while leading media and influencer rides to teach people to ride the right way.
As Christy LaCurelle, President and CEO of the MIC, MSF, ROHVA, and SVIA, noted:
“Andria brings clarity, strategy, and a rider-first perspective to everything she does. She’s been key in shaping our communication with the industry, members, and the public. Her insight and leadership are invaluable as we grow and evolve. For nearly a decade, she’s helped tell the story of motorcycling to millions, worked with journalists and influencers, and led media and influencer rides to promote safe riding. Her impact on the industry and our associations has been tremendous.”
Looking Forward
This promotion is an opportunity to advance my career mission: helping people discover powersports while ensuring they have the skills to enjoy it safely.
I’m grateful for this journey and excited to continue serving the powersports community through effective communication, education, and advocacy.
Read the full announcement here.
Thanks to Nick Gray, Patron View, and his team for helping me build this site.